Everything You Need to Know About Fast Fashion
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What comes to your mind when you hear the word ‘fashion'? You think of buying new stuff, keeping up with trends, or perhaps looking like your favourite celebrities and influencers that seem to have such aspirational lives – and wardrobes. Gone are the days when trends were set by (and for) the upper class. It seems like today's fashion trends are decided from the ground up. Fashion brands love to talk about how they're making styles 'from the street' mainstream, platforming upcoming designers and young artists, thereby democratizing fashion. On paper, this looks great. We all deserve to live our lives in garments that make us feel beautiful and resonate with our aesthetic sensibilities. We shouldn't have to buy haute-couture to get our hands on clothes that look good. But with this change comes a shift towards a more consumerist approach. This means that freshness, form, and mass production for mass consumption take the place of timelessness, function, a